My firm, First Direction Corporation, has been selling and consulting on the use of CRM software for over 25 years.  We have seen it all – the pros & cons, the pitfalls, the best practices and CRM competitors come & go. Working in various industries…

The value of software is realized through usage.  With CRM, your firm’s user adoption is a factor in your return on investment.  Here are ways you can increase adoption and get more value from your CRM System.   # Identify the Champions for your Zoho…