Most of the time when we search in Zoho CRM we are simply looking for a specific identifier for a record in you database such as a company (Account) name or a person’s name.  Such straightforward searches do not require much explanation. A search can…

Social media marketing is a powerful way for businesses to connect and engage with their audience. If you are not directly connected to your targeted customers on social platforms like Facebook, Twitter, Instagram, LinkedIn, etc., you are missing out on big opportunities. Social media isn’t…

Social CRM refers to the deployment of customer relationship management (CRM) tools over social media. It differs from traditional CRM. Traditional CRM software collects and manages static data collected from online and offline sources. Social CRM is omnichannel, diffusive, and transactional. It uses advanced algorithms…

How Do You Spell Success?   The answer is you don’t spell it, you measure it.  Most of us have heard the old management adage “If you can’t measure it, you can’t manage it.”  The same notion applies to marketing. Fortunately, thanks to Zoho CRM software…