Bob Ritter | | Better Business CRM

When to Implement Zoho CRM Software in Your Business

Whether you own a small size or mid-size business or what products and services you offer – customers are the most valuable asset for any organization. Customers give the company a sense of purpose and direction. To improve the relationship with your existing customers, find…

The Truth About Productivity

by Bob RitterOctober 22, 2018

CRM

There are many ways to measure performance including but not limited to quality, results and volume. Each is important in its own right. High volume with poor results and poor quality is unacceptable; good quality with low results and low volume is also typically unacceptable.…

Marketing And Sales Start With An Idea

by Bob RitterOctober 16, 2018

CRM

As the President of First Direct Corporation, I face similar challenges and demands that many of my customers do – one of the key being – How to drive new and repeat business? It’s Monday morning, I’ve taken care of the urgent items on my…

7 Ways CRM Helps You Sell

by Bob RitterOctober 8, 2018

CRM

At it’s core, a CRM application is essentially a database for collecting and tracking various pieces of information, from contact info, to qualifying information, to activities and communications, to notes, etc. It’s how you use it that determines the value that you and our organization…

How to Make Zoho CRM More Powerful with These Integrations

by Bob RitterSeptember 19, 2018

Zoho CRM

Zoho CRM is an on-demand Customer Relationship Management software that helps businesses of all sizes to manage their sales, marketing, and customer support processes in an efficient manner. Zoho streamlines and organizes all operations under a robust common platform. To support the requirements of small…

CRM Software Is A Tactic Not A Strategy

by Bob RitterSeptember 14, 2018

General

Without execution you Are swirling down the drain. It is not enough to have a vision. And, not enough to have a brilliant strategy. Without tactics and good execution a business is doomed. Successful businesses identify a market. They position themselves over their competition. And…

Marketing in a Modern World: How Zoho Can Transform Your Marketing Efforts

by Bob RitterAugust 20, 2018

General

Anyone can create a product. That is not the hard part. The hard part is selling the product. Gone are the days when an advertisement was all that was required for marketing products or services. Modern marketing has made it’s way and it is…

The Role of a Zoho Authorized Partner

by Bob RitterJune 21, 2018

General

As a Zoho Authorized Partner, First Direct has an important role to play for the manufacturer and you, the consumer. That role is comprised of four (4) distinct elements. 1. Evaluation and Needs Assessment 2. Recommendation / Prototyping 3. Implementation – Custom Configuration, Integration and…

Zoho Partner Meeting

by Bob RitterJune 11, 2018

Uncategorized

Three employees from First Direct Corp. attended a Zoho Partner meeting on June 8th. It was extremely interesting and exciting to hear about Zoho’s rate of growth in the marketplace. Since 2012, Zoho’s customer base has grown over 500%. There are reasons that customer growth…

How To Engage With Prospective Customers To Optimize Conversion and Retention

by Bob RitterMay 29, 2018

General

The main aim of every marketing and sales team should be to guide their respective target audience through each stage of the sales funnel. But what is the process to go from one stage to another? And what is the right push at each step?

A certified Zoho CRM professional or Zoho Authorized Partner can help you map your sales and marketing process into the tools that Zoho offers. Each stage calls for a means of direct engagement and a system for tracking and analyzing interactions.

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