Bob Ritter | | Better Business CRM

Before SaaS: What am I getting for my software maintenance? After SaaS: What am I getting for my subscription? If you don’t see a difference you don’t have Zoho! The Internet has changed the way software companies deliver their applications and the way users access…

All Roads Lead to Zoho CRM

by Bob RitterAugust 5, 2019

Zoho CRM

When it comes to the use of database technologies to market, sell and service better All Roads Lead to Zoho CRM. Here’s why . . . *** CRM IS AT THE CENTER OF ALL THAT AN ORGANIZATION DOES *** At the core of practically every…

Integrating QuoteWerks and Zoho CRM

by Bob RitterJuly 9, 2019

Zoho CRM

Zoho integrates with the best-of-breed quoting application, QuoteWerks. In June 2019 the manufacturer of QuoteWerks introduced an out-of-the box link to Zoho at no additional cost. QuoteWerks® enables companies in every industry to create detailed quotes and proposals with speed and efficiency. QuoteWerks…

The Right Reasons for Manufacturers to use Zoho CRM

by Bob RitterJune 24, 2019

Zoho CRM

My firm, First Direction Corporation, has been selling and consulting on the use of CRM software for over 25 years. We have seen it all – the pros & cons, the pitfalls, the best practices and CRM competitors come & go. Working in various industries…

Winning with Zoho CRM by Increasing Adoption

by Bob RitterJune 20, 2019

Zoho CRM

The value of software is realized through usage. With CRM, your firm’s user adoption is a factor in your return on investment. Here are ways you can increase adoption and get more value from your CRM System. # Identify the Champions for your Zoho…

Collaboration Leads to a Unified Consumer Experience with Zoho CRM Plus

by Bob RitterMay 14, 2019

Zoho CRM

Collaboration Leads to a Unified Customer Experience, a More Satisfied Customer and a Higher life-time Value Zoho CRM Plus provides tools for collaboration and the benefit is a Unified Customer Experience. With Zoho CRM Plus you can: # Maintain your leads, contacts and accounts…

Zoho Marginal Utility is Off the Charts

by Bob RitterMay 9, 2019

Zoho CRM

The concept of Marginal Utility is an interesting basis for evaluating the value of any purchase. It is especially relevant to Zoho applications. Let’s start with a definition. mar·gin·al u·til·i·ty noun ECONOMICS The benefit gained from consuming one additional unit of a good or…

Collaborate to Celebrate with Zoho Applications

by Bob RitterMay 8, 2019

Zoho CRM

Collaboration is the means by which a group of people become an organization which serves a purpose. Collaboration needs to happen at every level and in every direction. The better an organization collaborates, both internally and externally, the more likely it is to turn prospects…

Zoho Pros and Cons

by Bob RitterApril 25, 2019

Zoho CRM

“Nothing is perfect,” as they say. (Except for my grandchildren of course. LOL.) But I must say that Zoho has much more to like than not to like! Zoho CRM consistently ranks 4+ stars in reviews. I’ve read through many of the “Pros & Cons”…

Impressed by Zoho

by Bob RitterApril 25, 2019

Zoho CRM

During the week of April 8, 2019, three of us from First Direct Corporation attended Zoho’s annual partner and user conference, otherwise know at Zoholics 2019. The more one learns about Zoho the more impressed one ought to be. Here’s why: In every way…

The Increasing Value of Your Zoho Subscription

All Roads Lead to Zoho CRM

Integrating QuoteWerks and Zoho CRM

The Right Reasons for Manufacturers to use Zoho CRM

Winning with Zoho CRM by Increasing Adoption

Collaboration Leads to a Unified Consumer Experience with Zoho CRM Plus

Zoho Marginal Utility is Off the Charts

Collaborate to Celebrate with Zoho Applications

Zoho Pros and Cons

Impressed by Zoho

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